Pride and Prejudice Passage Analysis free essay sample

At the conclusion of Pride and Prejudice, Jane Austen resolves the novel while using particular writing style and technique to reinforce the characters of Elizabeth, Georgiana, and Lady Catherine de Bourgh. Elizabeth’s strong-willed character is emphasized when Austen subtly contrasts her against Georgiana’s shy one; she uses Georgiana as a foil character for Elizabeth, and vice versa. Elizabeth’s strong opinions, quick wit, and â€Å"lively, sportive, manner† of conversing with Darcy astonish Georgiana. Austen’s use of the phrase â€Å"lively, sportive, manner† gives the sentence a more vigorous and energetic feel, which reflects the nature of the conversation. Apart from her wit, Elizabeth’s sensibility is also shown with she persuades Darcy to seek reconciliation with his aunt. While several members of her family might have been happy to begrudge Lady de Bourgh, Austen reinforces Elizabeth’s intelligence and sensibility by emphasizing that she has risen above some of the poor behaviour that she has grown up with. We will write a custom essay sample on Pride and Prejudice Passage Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In terms of Georgiana, Austen maintains her character as an innocent and shy girl. She brings up the fact that Georgiana is more than ten years younger than Darcy, and contrasts her somewhat introverted personality with Elizabeth’s strong-willed and confident one. Lastly, her youth and naivete is emphasized when Austen chooses to say she was influenced by Elizabeth’s â€Å"instruction†. In terms of Lady Catherine de Bourgh, Austen emphasizes her class-snobbery and haughtiness with her satirical (and quite comedic) choice of words, saying that Elizabeth and her relatives had â€Å"polluted† Pemberley. Her bossiness and need to be in control of everything causes her to write an angry letter to Darcy, since he and Elizabeth ignored her objections. The entire ending can be contrasted to the start of the book, which outlined the unhappy marriage of the Bennets. It seems that Elizabeth, who marries Darcy out of love, will enjoy a much happier marriage than Lydia, who married for passion, as well as Charlotte, who married for financial stability. Pride and Prejudice Passage Analysis free essay sample Jane Austen resolves the novel while using particular writing style and technique to reinforce the characters of Elizabeth, Georgiana, and Lady Catherine de Bourgh. Elizabeth’s strong-willed character is emphasized when Austen subtly contrasts her against Georgiana’s shy one; she uses Georgiana as a foil character for Elizabeth, and vice versa. Elizabeth’s strong opinions, quick wit, and â€Å"lively, sportive, manner† of conversing with Darcy astonish Georgiana. Austen’s use of the phrase â€Å"lively, sportive, manner† gives the sentence a more vigorous and energetic feel, which reflects the nature of the conversation. Apart from her wit, Elizabeth’s sensibility is also shown with she persuades Darcy to seek reconciliation with his aunt. While several members of her family might have been happy to begrudge Lady de Bourgh, Austen reinforces Elizabeth’s intelligence and sensibility by emphasizing that she has risen above some of the poor behaviour that she has grown up with. We will write a custom essay sample on Pride and Prejudice Passage Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In terms of Georgiana, Austen maintains her character as an innocent and shy girl. She brings up the fact that Georgiana is more than ten years younger than Darcy, and contrasts her somewhat introverted personality with Elizabeth’s strong-willed and confident one. Lastly, her youth and naivete is emphasized when Austen chooses to say she was influenced by Elizabeth’s â€Å"instruction†. In terms of Lady Catherine de Bourgh, Austen emphasizes her class-snobbery and haughtiness with her satirical (and quite comedic) choice of words, saying that Elizabeth and her relatives had â€Å"polluted† Pemberley. Her bossiness and need to be in control of everything causes her to write an angry letter to Darcy, since he and Elizabeth ignored her objections. The entire ending can be contrasted to the start of the book, which outlined the unhappy marriage of the Bennets. It seems that Elizabeth, who marries Darcy out of love, will enjoy a much happier marriage than Lydia, who married for passion, as well as Charlotte, who married for financial stability.

Labor Day A Holiday for Workers Everywhere!

Labor Day A Holiday for Workers Everywhere! Happy Labor Day weekend! This weekend, the United States and Canada commemorate the contribution of workers to society- your daily efforts, all you produce, and how you bolster the country’s economy. That likely includes you, so that means this holiday is yours to celebrate. What is Labor Day?Aside from the obvious fact that all hard work deserves a day off in its honor, Labor Day originated when groups of people around the country took a stand to improve their horrible working environments.The first Labor Day took place in 1882 in New York City. It was the height of the Industrial Revolution, and many Americans- including young children- were working 12 hours a day, 7 days a week, just to have the basics.The hours were long, the conditions were unsafe, and the pay was low. Faced with these terrible conditions and looking to protest, 10,000 workers met at City Hall and marched the streets- the first Labor Day parade in the country’s history.In the years that followed, o ther states adopted the trend, celebrating the importance of workers to a successful society.  Congress officially recognized the holiday in June of 1894 as the first Monday in September.Celebrating Work with†¦ RelaxationFor many, Labor Day is the unofficial end of summer- the last hurrah before kids go back to school, the temperatures begin to drop, and apples and pumpkins find their way into farmers’ markets.Soak up your long weekend of sunshine (fingers crossed rain isn’t on the agenda)! Pack a picnic, find a local parade, hit up the beach, or just enjoy time at home with your family and friends.And, if you’re lucky enough to have Monday off, enjoy your well-deserved break from all the hard work you do.

Case Study Drivers of Industry Financial Structure

Based on KR+H’s past financial performance and the cost of investment, KR+H would need additional financing to fund the proposed capital investment. The internal financing could be very difficult for KR+H based on it had a deficit in 1992. And internal financing may also slow down the investments because KR+H has to retain its profit. Also rising the price is not a very good option in a long-term perspective. Because it could retard their growth and therefore did not represent a viable path to a long-term profitability. So we suggest that KR+H should finance the proposed capital by relying on external financing from a bank or an outside investor. Context KR+H is a manufactory company that designs,fabricates and installs high quality, uniquely designed cabinetry. Now it had devised a unique operating strategy of producing high quality custom cabinets at a low cost. KR+H believes that the use of computer-controlled equipment allowed the firm to significantly reduce their labor cost and other production cost while increasing the efficiency of the manufacturing process. In order to support the development if their innovative operating system, KR+H need to clearly define the scope and speed of growth for their business. However, the partners do not have internal funds to finance the investment and their access to external capital markets is limited. Therefore KR+H needs a better operating and financial strategy to managing rapidly growth and its capital. I think the article â€Å"Seize advantage in a downturn† is very helpful. Many companies fail to see the opportunities hidden in economic downturns. In order to take advantage of opportunities, KR+H first need to do a thorough but rapid assessment of its own vulnerabilities and then move decisively to minimize them. David and Daniel, 2009) KR+H could approach their problem by using some of those steps introduced in this article such as Monitor and maximize its cash position 1. Evaluating the capital position: In the cash flow statement Exhibit 6, the net decrease in cash by $15,298 in 1991 and $46,955 in 1992. In order to meet cash requirement during 1992,KR+H gets a personal loan about $35,000 and the bank overdraft to cover its deficit abou t $14,000,which shows us that KR+H are short of cash during the past years and it gets worse. The total enhancement of the new investment will be: Category |Cost | |Require in Capital |$300,000 | | |$100,000(developing in 2 years) | |Software | | | |$25,000 – $30,000 (maintain update per year) | |Marketing |$40,000 | Based on KR+H’s past financial performance and the cost of investment, KR+H would need additional financing to fund the proposed capital investment for sure. 2. Adding investment is valuable and profitable: I think the proposed projects are profitable investments and it will add values. Because the investments will reduce costs and increase the working efficiency in manufacturing process: |Category |Number | |Increase production capacity |50% | |Labor cost saving per year |$170,000 | Another fact is that on a pro forma basis, KR+H’s cost of goods sold in 1990, the year before merged is approximately 60% of sales. In 1991,the percentage is increased to 67% and in 1992 the year after the merger the percentage rose to almost 75%. It shows us that some unanticipated cost increasing rapidly while the revenue is rising. If KR+H could adopting the new investment it would make its production more efficiently and the technique may also save some cost of goods. In addition, the cabinet industry experienced a decline in efficiency in 1992. Firm size |Sales per work |Compare to 1991 | |Large |$120,000 |gain 9% | |Medium |$84,000 |decline 11% | |Small |$80,000 |off 2% | | KR+H could gain a long-term rapid growth in sales by first adopting the new technique and the improvements in production efficiencies will give KR+H more advantages in sales. There is no doubt that the investment will increase the operating leverage and also increase risk. In Exhibit 9, with investments KR+H will yearly saving $207,900. Therefore, adding the investment is very profitable. And also rising the price is not a very good option in a long-term perspective. Because it could retard their growth and therefore did not represent a viable path to a long-term profitability. I think KR+H finance the proposed capital by relying on external financing. Because the internal financing could be very difficult for KR+H based on it had a deficit that was covered with a personal loan to company about $35,000 by a partner and a bank overdraft $14,000 in 1992. And internal financing may also slow down the investments because KR+H has to retain its profit. The investors wouldn’t want a low return just because the firm wants to invest. Thus, external funding will be a better choice. Ratios In 1992 and 1993, exhibit 4 Year |Return on Sales |Return on Equity | |1992 |2. 1% |21% | |1993 |8. 3% |98% | | Besides this, KR+H also is profitable in 1992 and assume that it will have 10% growth rate. Meanwhile, with the investments could save KR+H about $209,900 each year. Those profitable data in its financial performance will help KR+H to get a loan from a bank or other outside investors. Conclusion: KR+H has its new investments developed and they focus on reduction by continuing to increase the level of automation in the process. And this investment is valuable and profitable. Based on KR+H had performed not very well in their cash flow in the past 3 years. The company also troubled with limited access to the capital market. Therefore, it is necessary for KR+H to get external financing in order to maintain its revenue and get a rapid growth. References: Robert C. Higgins(2012), Analysis for financial management David Rhodes and Daniel Stelter(2009), Seize advantage in a downturn

India Essay Example | Topics and Well Written Essays - 1250 words - 1

India - Essay Example From the Indus Valley civilisation, the Mughal Empire, arrival of the British in India, and the subsequent rise and fall of the British Empire. Consequently, analysing and evaluating all these occurrences can facilitate a deeper understanding of how the Indian civilisation transformed over time. The Indus Valley civilisation was one of the most vibrant during its time. However, it later on started to decline quite fast, and eventually disappeared altogether. One of the major reasons attributed to its decline is the sudden and abrupt change in climate leading to difficulties in carrying out economic activities that pushed the existence of the civilisation (Dick 15). Climate change led to a difficult life in the civilisation, and most people opted out of the area. Over time, the area became more and more desolate, which made it unsuitable for the kind of life that the locals were used to. Eventually, the mass migration affected the civilisation such that it eventually had to collapse. It is worth noting that one of the most important economic activities of the locals was farming and agricultural activities. With severe climate change, this turned out to be quite difficult, thereby forcing the people out. Consequently, this led to the collapse of the Indus Valley civilisation. Moreover, the poor climate meant that the locals did not have the ability to take part in trade activities and other economic relations with their trade partners such as Egypt and Mesopotamia (Dick 22). With a reduction in ability to trade, the society was rendered unable to sustain itself, meaning that it gradually had to disappear. Trade and other economic relations with neighbours and trade partners was one of the most significant elements that defined the existence of the Indus Valley civilisation. With the inability to trade, they were not only unable to sustain their own lives, but were also not of any significance to their

Manage diversity in the workplace Essay Example | Topics and Well Written Essays - 3000 words

Manage diversity in the workplace - Essay Example Maintaining a diverse base of customers so that the organization doesn’t get identified as a niche firm, offering products to only a certain set of people. The company follows a recruitment policy that includes people from several regions of the world. This policy helps the organization to address the needs of the customers belonging to the various parts of the international market. The organization puts much emphasis on the welfare of women and the under-privileged section of the society which assigns a social purpose for their functioning. The organization doesn’t support any kind of discrimination and thus considers racism, sexism, ageism etc as problems for both the organization and the society as a whole. The diversity champions of the organization range from the top level positions to the shop floor employees. A diversity committee has been formed by the company that ensures the implementation of the diversity policy in the day to day operations of the business an d also in the strategic planning of the organization. Training and development facilities are provided to the employees where they learn to cope with the people belonging to the various diversified backgrounds. The organization offers other services like flexible working hours, employee education assistance, open communication, childcare assistance and the mentor programmes. The weakness of the policy- As we can see that the organization has introduced several policies supporting the diversity within the workplace therefore it is must for them to maintain a conflict resolution system. The organization has to deal with people and it’s very common that where there are individuals coming from diverse backgrounds, there are high chances that conflicts can arise at any time. Different people with different culture and point of views could be confused, threatened or even annoyed by each other in the team, from views and background different from their own. It could create disagreem ents and disturbed political atmosphere that might slow down project advancements. The organization should create an environment of tolerance and understanding in the team. They should also encourage the employees to adopt this mindset, to challenge their belief system and to be open-minded enough to hear each of the members’ view. It will help members realize that there isn’t only one way of thinking. The managers need to accept that they can’t make everyone think and act like they do. They need to be attentive to verbal and nonverbal cues that might course tension. For example, â€Å"Pointing with one finger is considered to be rude in some cultures and Asians typically use their entire hand to point to something.† And In Western culture, eye contact means you’re attentive and honest; yet for a Hispanic, Asian, Middle Eastern, or Native American, eye contact is thought to be disrespectful or rude. Managers should be aware of this kind of things a nd get people in team to understand different cultures in order to make the team run well without struggles (Universim, 2012). Also the organization lacks proper human resource staffs that will be looking after the employee grievance system, address their personal and professional issues, focus on the employee engagement aspects, and must ensure that the concept of equal treatment of employees must not make the more talented individuals feel de-motivated. The issue that women employees are lesser in number at the

Market Research Essay Example for Free

Market Research Essay The management process through which goods and services move from concept to the customer. As a practice, it consists in coordination of four elements called 4Ps: (1) identification, selection, and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customers place, and (4) development and implementation of a promotional strategy. As a philosophy, marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the words of Harvard Business Schools emeritus professor of marketing Theodore C. Levitt) Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariably does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse, and satisfy customer needs. Read more: http://www.businessdictionary.com/definition/marketing.html#ixzz25h1HF3mw Marketing, Advertising and Sales a definition Marketing is not advertising. Marketing is finding out what people want, why they want it and how much they’ll spend. Dont confuse marketing with advertising. Advertising is the promotion of a service or product or company. It features a strong call to action and promotes the benefits of that being advertised. . Product/Service †¢ What does the customer want from the product/service? What needs does it satisfy? †¢What features does it have to meet these needs? †¢Are there any features youve missed out? †¢Are you including costly features that the customer wont actually use? †¢How and where will the customer use it? †¢What does it look like? How will customers experience it? †¢What size(s), color(s), and so on, should it be? †¢What is it to be called? †¢How is it branded? †¢How is it differentiated versus your competitors? †¢What is the most it can cost to provide, and still be sold sufficiently profitably? (See also Price, below). Place †¢ Where do buyers look for your product or service? †¢If they look in a store, what kind? A specialist boutique or in a supermarket, or both? Or online? Or direct, via a catalogue? †¢How can you access the right distribution channels? †¢Do you need to use a sales force? Or attend trade fairs? Or make online submissions? Or send samples to catalogue companies? †¢What do you competitors do, and how can you learn from that and/or differentiate? Price †¢ What is the value of the product or service to the buyer? †¢Are there established price points for products or services in this area? †¢Is the customer price sensitive? Will a small decrease in price gain you extra market share? Or will a small increase be indiscernible, and so gain you extra profit margin? †¢What discounts should be offered to trade customers, or to other specific segments of your market? †¢How will your price compare with your competitors? Promotion †¢ Where and when can you get across your marketing messages to your target market? †¢Will you reach your audience by advertising in the press, or on TV, or radio, or on billboards? By using direct marketing mailshot? Through PR? On the Internet? †¢When is the best time to promote? Is there seasonality in the market? Are there any wider environmental issues that suggest or dictate the timing of your market launch, or the timing of subsequent promotions? †¢How do your competitors do their promotions? And how does that influence your choice of promotional activity? The 4Ps model is just one of many marketing mix lists that have been developed over the years. And, whilst the questions we have listed above are key, they are just a subset of the detailed probing that may be required to optimize your marketing mix. Amongst the other marketing mix models have been developed over the years is Boom and Bitners 7Ps, sometimes called the extended marketing mix, which include the first 4 Ps, plus people, processes and physical layout decisions.

ratio analysis Essay -- essays research papers

Financial Ratios: What They MeanIn assessing the significance of various financial data, managers often engage in ratio analysis, the process of determining and evaluating financial ratios. A financial ratio is a relationship that indicates something about a company's activities, such as the ratio between the company's current assets and current liabilities or between its accounts receivable and its annual sales. The basic source for these ratios is the company's financial statements that contain figures on assets, liabilities, profits, and losses. Ratios are only meaningful when compared with other information. Since they are often compared with industry data, ratios help managers understand their company's performance relative to that of competitors and are often used to trace performance over time.Ratio analysis can reveal much about a company and its operations. However, there are several points to keep in mind about ratios. First, a ratio is just one number divided by another. Financial ratios are only "flags" indicating areas of strength or weakness. One or even several ratios might be misleading, but when combined with other knowledge of a company's management and economic circumstances, ratio analysis can tell much about a corporation. Second, there is no single correct value for a ratio. The observation that the value of a particular ratio is too high, too low, or just right depends on the perspective of the analyst and on the company's competitive strategy. Third, a financial ratio is meaningful only when it is compared with some standard, such as an industry trend, ratio trend, a ratio trend for the specific company being analyzed, or a stated management objective.In trend analysis, ratios are compared over time, typically years. Year-to-year comparisons can highlight trends and point up the need for action. Trend analysis works best with three to five years of ratios.The second type of ratio analysis, cross-sectional analysis, compares the ratios of two or more companies in similar lines of business. One of the most popular forms of cross-sectional analysis compares a company's ratios to industry averages. These averages are developed by statistical services and trade associations and are updated annually. Some of these sources will be covered later in this guide.Financial ratios can also give mixed signals about a company's fina... ...h ratio is also given. Almanac of Business and Industrial Financial Ratios. Leo Troy. Englewood Cliffs, NJ: Prentice-Hall, Inc. Annual. (REF HF 5681 .R25 T7)The source of all data are tax returns filed with the U.S. Internal Revenue Service. The most recent edition covers approximately 4.7 million active corporate federal income tax returns, including those owned or controlled by foreign persons. The publication profiles corporate performance in two analytical tables for each industry. Table I reports operating and financial information for all corporations, those with and without net income. Table II provides the same information as Table I, but only for corporations with net income. It provides 50 performance indicators for each industry. At the end of each industry section, performance indicators for the last ten years are shown. Data are grouped into 16 categories by size of assets in each industry. About 180 lines of business are covered.Norms in actual dollars for revenue and capital factors such as net receivables, inventories, and total assets are given. It also gives average operating costs in percent of net sales for: cost of operations, pensions and benefits, comp

The Ipl Was Well Marketed

The IPL was well marketed Not so humble origins: In 2008 the Board of Control for Cricket India, initiated the Indian Premier League (IPL) -a professional league for Twenty20 cricket format competition. But even before its start the IPL was in the news for its altercation between the Indian Cricket League (ICL) started by Subhash Chandra of Zee Telefilms Ltd. The BCCI used many tactics (including threatening players who joined ICL that they would not be picked up for national team, raising prize money, inviting celebrities†¦ to eventually crush the ICL format that had started almost a year before. The constant confrontations between ICL and IPL were perennially in the top news in all the news channels. This along with the fact that it was cricket made sure that the Indian viewer was hooked. The IPL is currently contested by 10 teams consisting of players from around the world. Team Name| City| Owner(s)| Mumbai Indians| Mumbai| Mukesh Ambani (Owners of Reliance Industries)| Royal Challengers Bangalore| Bengaluru| Vijay Mallya (UB Group)| Hyderabad Deccan Chargers| Hyderabad| T. Venkatram Reddy (Deccan Chronicle) group| Chennai Super Kings| Chennai| India Cements| Delhi Daredevils| New Delhi| GMR Group| Kings XI Punjab| Mohali| Ness Wadia, Preity Zinta, Dabur, Apeejay Surendera Group| Kolkata Knight Riders| Kolkata| Red Chillies Entertainment| Rajasthan Royals| Jaipur| Emerging Media (Lachlan Murdoch), Shilpa Shetty, Raj Kundra| Pune Warriors India| Pune| Subrato Roy Sahara| Kochi Tuskers Kerala| Kochi| Kochi Cricket Private Ltd| The Marketing Cocktail: IPL marketing can be a lesson that no publicity is bad publicity. It was Integrated Marketing communication at its best, no channel no mode of communication was left: TV, newspaper, internet, mobiles, every communication was uniform in promoting IPL during its launch and its subsequent seasons. Following is what IPL did right and did differently: 1. The Twenty20 Format It was new, innovative and short (2. 5 hour). What was initially being thought of as a big gamble eventually paid out and many who thought it almost blasphemous to change the format of the â€Å"gentleman’s game† were finally forced to embrace the new format . It changed the feeling of cricket itself, made it fast paced, exciting and appealing. 2. Cricket + Entertainment= great combination There is no doubt that cricket is synonymous with entertainment when it comes to sports, however the IPL form of entertainment brought with it new elements such as Cheerleaders, star studded opening ceremony, loud party music between shots†¦ that made it lot more than just sports. IPL became synonymous with Glitz and glamour both on and off field, matches were even screened in movie halls 3. Celebrities Apart from the celebrity players, the owners and even the brand ambassadors of various teams were flamboyant and contributed to the secondary associations of IPL. There was no dearth of big names as one after the other all famous personalities were roped in to represent the teams. These include Anil Kapoor, Saif Ali Khan, Kareena Kapoor, Hrithik Roshan, Shilpa Shetty, Elizabeth Hurley, Abhishesk Bacchan, Rahul Bose, Katrina Kaif, Deepika Padukone, Saina Nehwal, Farah Khan, Shah Rukh Khan, Preity Zinta, Daler Mehendi, Ila Arun, Juhi Chawla, Karan Johar, Arjun Rampal, Akshay Kumar. . IPL Player Auction Never in history of Indian television had such numbers been rolled out for public viewing. The auction format, wherein players were to be â€Å"auctioned† had considerable shock value for Indian viewers, but it also gave an indication of the big money that was involved in cricket and specially IPL. There was some negative publicity as well like when Saurav Ganguly was not sold off in the auction, but it just added to the ongoing publicity of IPL. Until 2010, IPL also had the Icon Player concept wherein one player in each team earned 15% more than the next highest player in the team. This concept was added as there were some players who if played in some other team would have caused huge disappointment to their fans, like if Sachin Tendulkar played for some other team than Mumbai Indians it wold crush the Mumbai fans. But this was later n removed as it was considered not fair to the icon players. 5. Packaging of the event * In 2010, Google (the company which runs You Tube) wanting to grow the online video market in India, knew that it had to try to grab a share of the TV eyeballs and therefore IPL became the first sporting event ever to be broadcast live on YouTube in association with Indiatimes. * Players from all over the world played alongside Indian players and BCCI made sure that the event got the international recognition and provided the financial backing it needed. The television rights for IPL are with Sony Entertainment television network and World Sport Group (Singapore), they broadcasted the matches the auction etc well. * The media hype was maintained throughout and there were a number of creative ads which popularized the promo of IPL every season. The ads covered different segments of people and had a tinge of humor but they all conveyed the single thought of cricket entertainment to all segments. * Complete use of social media: YouTube, twitter, FaceBook, Wikiped ia and online page. Conclusion: Purists may say that IPL is not cricket, and they may be right. For IPL marketed as the ‘Entertainment ka Baap’ is not just cricket but glamour, fun, sports and experience all rolled into one and for once the promise was delivered. References: 1. http://blog. abhinav. com/dlf-ipl-%E2%80%93-a-lesson-in-marketing-and-branding/ 2. http://en. wikipedia. org/wiki/Indian_Premier_League#History 3. http://marketerskaleidoscope. com/2010/03/the-real-story-about-why-youtubes-streaming-the-ipl-cricket-tournament/ 4. http://marketingteacher. com/swot/indian-premier-league-swot. html

Event Management Proposal Essay

759 Kawaiiland is the chain of outlets under the brand extension of 759 Store which selling personal care product import primarily from Japan and Korea to provide up-to-date and high quality products with reasonable prices. The first outlet of Kawaiiland was launched in December 2013, currently has  seven outlets and aim to expand to 20 stores in 2014. This event proposal is aim to reinforce our brand image and reputation, also celebrating the launch of our new outlets through the first ever event â€Å"Afternoon Tea in Kawaiiland† in order to create awareness and spread word-of-mouth to the media and customers. Our event audience includes female customers and potential customers, beauty bloggers, celebrities, sponsors, media and participants aged 18 to 30 years old. More than 150 participants in attendance and it will reach more than thousands of audience with rich media coverage. The first ever event, â€Å"Afternoon Tea in Kawaiiland† will be held on November 23rd 2014, Sunday from 2:00 to 6:00p.m. at Discovery Park shopping mall in Tsuen Wan. The event theme and concept is feeling like a group of girls enjoying afternoon tea in a fancy and fun atmosphere. A series of event activities are related to personal care and beauty which is divided into 5 sessions on the day of event including makeup contest, expertise sharing, games, photo booths and surprise mechanism. Gifts and souvenirs will be offered to the winners and participants. Refreshments and drinks will also be served during the event. This event will go with advertising supports through magazines, social media, websites, posters, leaflets and bloggers. Based on the size of the event and target audience, we expect to ensure 80% of total attendance participating in the event through online registration and invitation, to obtain around HK$190,000 of sponsorship; to have 3 artists performing in the event; to attract 80% of invited media visiting the event; and to get 70% satisfied rating from attendees and sponsors. These gains will be evaluated through a variety of evaluation methods after the event. In order to achieve these objectives, we are seeking the approval of funding of HKD two hundred and forty thousand by the management to support this event proposal. This plan and this investment will lead 759 Kawaiiland in becoming the most competitive retail brand in the region. Company Background 759 Store is a retail brand in Hong Kong established by a list company CEC International, the store is named with the stock number â€Å"0759†. 759 Store aims to provide a high-quality lifestyle and consumption model in the Japan residential area to Hong Kong locals. 759 outlets has rapidly growth from 2010, the first store which selling snacks, food and beverage, to 2014, over  200 outlets selling different variety of products include food& beverage, household goods and personal care products. Over 1 million customers have owned a 759 Store VIP card. 759 mainly rely on Facebook and mobile app to communicate the discount, product information and outlets location with customers. 759 Kawaiiland is the chain of outlets which selling personal care product import primarily from Japan and Korea. 759 Kawaiiland aims to provide up-to-date, high quality products with reasonable prices. The first outlet was launched in December 2013, 759 Kawaiiland currently has seven outlets and aim to expand to 20 within 2014. The 759 Store VIP card can also be used in 759 Kawaiiland. 10% discount will be offer to customer with a VIP card, non-scheduled discount will also offer to customers. The First Ever Event By using the market development strategy, â€Å"Afternoon Tea in Kawaiiland† will be the first event hold by 759 Kawaiiland. Since many personal care or beauty products companies have engaged in difference events to communicate their marketing message. In Hong Kong, the Sasa bloggers events invites customers to their new product presentation and new product trial, Shiseido and Shu uemura hold makeup workshop to encourage product trial. Also in Singapore, Guardian and Waston hold â€Å"Haraju-cute† event and â€Å"Look alike† contest to entertain customer and to create awareness. The first ever event for 759 Kawaiiland can create a WOW effect to the media as well as the end market. With the event tactics, 759 Kawaiiland will be able to reinforce existing reputation and image, entertaining the participants and audience, and at the same time communicate our marketing message to our customers.

Molecules, Moles and Avogadros Number

Molecules, Moles and Avogadros Number Molecules and moles are important to understand when studying chemistry and physical science. Heres an explanation of what these terms mean, how they relate to Avogadros number, and how to use them to find molecular and formula weight. Molecules A molecule is a combination of two or more atoms that are held together by chemical bonds, such as covalent bonds and ionic bonds. A molecule is the smallest unit of a compound that still displays the properties associated with that compound. Molecules may contain two atoms of the same element, such as O2 and H2, or they may consist of two or more different atoms, such as CCl4 and H2O. A chemical species consisting of a single atom or ion is not a molecule. So, for example, an H atom is not a molecule, while H2 and HCl are molecules. In the study of chemistry, molecules are usually discussed in terms of their molecular weights and moles. A  related term is a compound. In chemistry, a compound is a molecule consisting of at least two different types of atoms. All compounds are molecules, but not all molecules are compounds!  Ionic compounds, such as NaCl and KBr, do not form traditional discrete molecules like those formed by covalent bonds. In their solid state, these substances form a three-dimensional array of charged particles. In such a case, molecular weight has no meaning, so the term formula weight is used instead. Molecular Weight and Formula Weight The molecular weight of a molecule is calculated by adding the atomic weights (in atomic mass units or amu) of the atoms in the molecule. The formula weight of an ionic compound is calculated by adding its atomic weights according to its empirical formula. The Mole A mole is defined as the quantity of a substance that has the same number of particles as are found in 12.000 grams of carbon-12. This number, Avogadros number, is 6.022x1023. Avogadros number may be applied to atoms, ions, molecules, compounds, elephants, desks, or any object. Its just a convenient number to define a mole, which makes it easier for chemists to work with very large numbers of items. The mass in grams of one mole of a compound is equal to the molecular weight of the compound in atomic mass units. One mole of a compound contains 6.022x1023 molecules of the compound. The mass of  one  mole of a compound is called its molar weight or molar mass. The units for molar weight or molar mass are grams per mole. Here is the formula for determining the number of moles of a sample: mol weight of sample (g) / molar weight (g/mol) How to Convert Molecules to Moles Converting between molecules and moles is done by either multiplying by or dividing by Avogadros number: To go from moles to molecules, multiply the number of moles by  6.02 x 1023.To go from molecules to moles, divide the numbers of molecules by  6.02 x 1023. For example, if you know there are 3.35 x 1022  water molecules in a gram of water and want to find how many moles of water this is: moles of water molecules of water / Avogadros number moles of water 3.35 x 1022  /  6.02  x 1023 moles of water 0.556 x 10-1 or 0.056 moles in 1 gram of water

Terrorism Preparedness & Response Essay Example | Topics and Well Written Essays - 1000 words

Terrorism Preparedness & Response - Essay Example Cargo departments will To disrupt organisations further, suspects will be put under surveillance and an intelligence force, whose focus is on detection of terrorist crime and law enforcement will infiltrate all areas of US society- from the workplace to community organizations- to seek information and reveal terrorist activities. As stated in The White House Paper, 'Prevent and Disrupt Terrorist Attacks' ,"Law enforcement officials, therefore, must continue to identify and address sources of violent extremism in the Homeland" (1) The authorities will also gain control over terrorist funding and financing- freezing accounts and retrieving terrorist-linked funds. 2) Deny WMD to Rogue States and Terrorist Allies Who Seek to Use Them. States, and terrorist allies, that are viewed as a threat to global peace will be denied WMD with the implementation of the 'Proliferation Security Initiative'. As terrorism is a worldwide problem, nations must act in unity. Under the initiative, over seventy nations are joining forces to prevent the cargo of any shipments which may be connected with weapons of mass destruction. This covers all means of transporting weapon related goods. Again, screening and detection of dangerous cargo is paramount. This international unified network will disrupt transportation of WMD. Key areas to be vigilant over importation and exportation of goods are Iran, Iraq, North Korea, Afghanistan, amongst others. 3) Deny Terrorists the S... As stated in The White House Paper, 'Prevent and Disrupt Terrorist Attacks' ,"Law enforcement officials, therefore, must continue to identify and address sources of violent extremism in the Homeland" (1) The authorities will also gain control over terrorist funding and financing- freezing accounts and retrieving terrorist-linked funds. 2) Deny WMD to Rogue States and Terrorist Allies Who Seek to Use Them. States, and terrorist allies, that are viewed as a threat to global peace will be denied WMD with the implementation of the 'Proliferation Security Initiative'. As terrorism is a worldwide problem, nations must act in unity. Under the initiative, over seventy nations are joining forces to prevent the cargo of any shipments which may be connected with weapons of mass destruction. This covers all means of transporting weapon related goods. Again, screening and detection of dangerous cargo is paramount. This international unified network will disrupt transportation of WMD. Key areas to be vigilant over importation and exportation of goods are Iran, Iraq, North Korea, Afghanistan, amongst others. 3) Deny Terrorists the Support and Sanctuary of Rogue States. Firstly, we must communicate with each state. Some will be reluctant to comply yet may be persuaded to renounce the sponsorship of terrorism. Others states will be willing to work with the US. 3. Fragile states may be strengthened and enabled by an agreement with the US to stop their support of terrorists. The aim will also be to change terrorist states into allies. Where terrorists may seek sanctuary, we will also seek and destroy. Our intelligence forces will be searching and eliminating any terrorist sanctuary. These same forces will infiltrate terrorist groups and destroy the

Antigone Essay Example | Topics and Well Written Essays - 250 words - 8

Antigone - Essay Example He is a greedy king of Thebes that wants to have much money. He disrespects women especially Antigone that he distastes very much. Creon put Antigone in the tomb to starve to death. By state and gender, Creon has the superior position of making almost the decisions for the entire city while Antigone serves as a subordinate and follower. During the burial of Polyneices, the two show different ideas that are based on similar motives of the power struggle. In this burial occasion, the author portrays a conflict of the state and the family obligations (Sophocles, and Ian C. Johnston. 23). The audience can see that mindsets of these characters are same. In spite of having conflicting opinions, their motives coincide always rather than collide. In fact, it is an arrogant sense of pride that propels the motives of these characters behind their respective opinions. Antigone is ready to defy the rules of Creon to honor the burial obligations of the family. She believes it is her role to preside over the burial and in this regard she does not want to let go of her sense of the pride in honor of Creon rules. In conclusion, both characters die out of their arrogant pride towards one another. However, the death of Antigone is more tragic. Antigone dies a victim of her own hubris as well as the hubris of Creon. Surely, if the two characters had let go of their arrogant pride they would not have a tragic death. On the other hand, if they had been destined to die in that manner nobody would have changed it. Fate cannot be obstructed